Social networking is most popular online due to the easy access and social demand on networking. One reason of the high popularity is no cost networking.People uses the technology to meet and share with each other, and because of the popularity of these available technology, businesses uses them as a marketing tools. Except from marketing AT&T uses twitter as a tool to communicate with its customers instantly "and it appears that large companies, such as AT&T, are using the
service to keep their customers and anyone interested in the company,
informed in real time about a crisis." (AT&T uses Twitter during service outage, by Marguerite Reardon) Another way corporates make use of it is recruiting over the web, which is very popular compared to the old way. "Social networking technology is absolutely the best thing to happen to recruiting — ever." (Social Networking Technology Boosts Job Recruiting by Frank Langfitt) The technology had probably killed the job market on newspaper. Now most jobs are posted online and usually the first place individual is screened.
There is also a dark side of these technologies such as online crimes increases and loss of privacy. Online crimes can be cyber bulling, cyber harassing and cyber stalking. The numbers of these cyber crimes increase as more and more users use social networking technology. Loss of privacy is another problem caused by the widely used technology. Many information of individuals can be found online and is open to the public.
These or similar technology would further evolve and take over the society. Sooner or later I think people will start different businesses using the tech for something like instant concierge service.
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